SalonDiEliss

The case study

Problem

A beauty salon needed to turn visits into appointments without the friction of a heavy website.

Solution

A lightweight, fully responsive Linktree-style landing that funnels every visit straight to WhatsApp.

Outcome

A live site, optimized for mobile and conversion, with minimal load times.

Process

Development process

The reasoning behind the technical decisions: why each technology was chosen, what challenges came up and how they were solved.

1. 01

   One goal: the appointment

   The business did not need a corporate site, it needed to convert. I took the Linktree approach —a simple visual hierarchy where every element pushes toward the same button— so a visit reaches WhatsApp with a pre-filled message in as few taps as possible.

2. 02

   Astro for weight and speed

   The audience arrives almost always from mobile, often on slow networks. Astro let me ship a minimal page with no heavy client-side frameworks and a very low LCP. Less weight translates directly into more conversions.

3. 03

   Mobile-first, responsive design

   I designed for the small screen first and scaled up. The challenge was keeping the salon’s brand —warm and polished— without sacrificing speed or the clarity of the call to action. The result is a page that feels on-brand and loads almost instantly.